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WEO Media January 2012 Newsletter
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WEO Media is a low time commitment, reasonably priced, online patient engagement service. Some of our services include customized websites, Search Engine Optimization (SEO), eNewsletters, surveys, management of Facebook pages and online reputation. We enjoy answering your questions, please submit a question or give us a call: (888) 788-4670

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How To Build Your Email List
Building your email list is a critical component of your marketing and communication plan. Here is an outline to help you get started.

Step 1: Have a reason to ask for their email address

When you implement the strategies below, it is important you give people a reason for obtaining their email address. Simply tell them you will use it for general communications, and your electronic newsletter. Or you can just let them know you are updating their account information and noticed the email address was not yet recorded.

Important note: Make sure you tell them you will not sell, rent, or share their email address with third parties.

Step 2: Grow your email list

There are both online and offline methods to help build your email list size. Below are a few examples.

Online Tips
1. Have a signup form on your website. If you have a WEO Media website, then you already have this implemented.
2. Have a link to your signup form in your email signature.
3. Social Media links. Have links from your social media pages to sign up for your eNewsletter to receive additional information, special offers, etc.

Offline Tips
1. Patient registration form. Make sure email address is included as a standard field in your patient registration form.
2. Ask for their email address at each office visit. When they check in, ask them for their email address.
3. On hold messages. Be sure to promote your website, Facebook page, and eNewsletter signup with your on hold message.
4. Receipts / Invoices. Have an opt-in box they can check on their credit card receipts, or invoices.

To read the full white paper on How to Build Your Email List, click here to visit the Resources page on our website, and download the document.

Changes to Google Privacy Policy and Terms of Service
Google is getting rid of over 60 different privacy policies across Google and replacing them with one that's a lot shorter and easier to read. Their new policy covers multiple products and features in an effort to reduce confusion and make it easier to understand.

WEO Opinion: It seems Google will continue to collect the same information about you as before, and has the same rules around privacy and not sharing your information. The change is primarily to create an overall policy which applies across all Google services.

Please take a few minutes to read their updated Privacy Policy and Terms of Service at http://www.google.com/policies.

March 1, 2012 is when the new Privacy Policy and Terms will come into effect. If you choose to keep using Google once the change occurs, you will be doing so under the new Privacy Policy and Terms of Service.

Refer a Friend – Get 2 Months Free!
WEO Media has a referral program for our clients. If you refer someone and they become a WEO Media client, we will give you 2 months of service at no cost. That's right…no charge!

There is no limit to how many people you can refer. You could set a goal to refer 6 clients to WEO Media and get a year of service for at no cost.

We really value and appreciate our clients and want to provide them as much value as possible.

Visit us at: www.weomedia.com
WEO Media is a low time commitment, reasonably priced, online patient engagement service. Some of our services include customized websites, Search Engine Optimization (SEO), eNewsletters, surveys, management of Facebook pages and online reputation. We enjoy answering your questions, please submit a question or give us a call: (888) 788-4670




WEO Media | www.weomedia.com | (888) 788-4670
PO Box 2310, Portland, OR 97208



 

 

 
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